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Bem, an innovator in consumer electronics is all about bringing people together wirelessly and bluetoothly (not actually a word, but it should be). They came to me looking for a killer visual identity, and one word stuck out to us as we worked: “lifestyle.” The identity, print work, and graphic design I crafted is filled with vibrant colors and happy people. Much of what makes Bem special is its outdoor bluetooth product line, so I put an emphasis on the memories that are made simply by being outside with people you care about.
Transitioned this brand from product-centric to a more lifestyle approach: told a story, sold the idea, spoke to individuals. Created custom package to highlight products while supporting the story.
Created a lifestyle package to sell the idea of “adventure” while keeping to the core of our tech driven business
Product renderings in illustrator
Renderings for wholesale retailers (CostCo, Sams, BJ’s)
Heavy focus on product design and new tech, at the time of release wifi speakers, were cutting edge and this package needed a high-end perception: gift box design, spot UV on matte, and great user experience from package design to directions
Rendered products with grill and color options for presentations
Social media ads for brand and product awareness
Rendered products with specs and features for manufacter