Blazer International

We are shaking up the conventional retail market for off-road lighting with our new brand, bringing a sense of adventure along with all the essential features for outdoor enthusiasts. Our goal is to empower customers to create their own stories—the path is theirs to forge.

As a team, we collaborated closely to develop a bold and dynamic brand identity. The project began with in-depth market research to identify gaps and opportunities for improvement in product positioning, visual branding, and brand attributes. Working alongside marketing directors, we guided the creative team through every stage of the process—from logo design and mood boards to icon development, packaging design, and a full rebrand of over 100 SKUs. Together, we crafted a brand that stands out in the competitive off-road lighting market.