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The number one and founder of the vehicle tow braking system. With the consumer changing and younger generations flooding the market, Brake Buddy® needed a new fresh brand to speak to a younger audience. I had the pleasure to lead the conception, creation, and implementation of the new creative across all platforms: visual rebranding, packaging, print ads, banner ads, tradeshow booth, and website design. Below is a walk through the brainstorming, concepting, and production.
A design that is updated and resonates with the new generation of RV enthusiasts.
Rough sketching ideation for ad design campaign
Print ads that highlight new features and use copy that have a double meaning.