This project included comprehensive design services for Seymour, a brand that is known for its premium quality products that are trusted by professionals and DIYers alike. The objective was to create a cohesive design that effectively communicates Seymour’s commitment to excellence, quality, selection and value, throughout all design elements, including packaging design, web design, icon design, and digital design. The packaging design is visually appealing and effectively communicates the product’s features and benefits, while the web design is user-friendly, easy to navigate, and showcases the product lines. The iconography is simple, recognizable, and consistent throughout the website and all other assets. All digital assets are optimized for all devices to ensure that visuals are responsive and look great on any screen size. Overall, the project aims to create a cohesive and effective design that effectively communicates Seymour’s commitment to quality and excellence on the first coat, while providing a positive user experience for customers.