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Side Lot Brewery is a rustic, reclaimed, and leather-filled lounge in Wauconda, Illinois that serves an unforgettable beer. I wanted the branding to be as warm and welcoming as the brewery itself, and the result is a completely unified experience, whether you’re browsing the website or sitting on a Side Lot barstool. I worked through concepts to production on photography, packaging design, logo, brand, website, digital, and print collateral.
Special release label design
Upscale design that highlights the foodie side of the brewery, rustic authentic vibes.
Interior photos of the location.
Print and coaster designs
Interior photos of the location.
Lables for crowlers, business cards, beer club loyalty program, and beer flight markers
For social media
Marketing materials for print and social
For social media
Label for kegs
For social media